Advertising and Marketing
This course teaches how to effectively manage communication during a crisis and protect a brand’s reputation. Learn strategies for addressing public concerns, minimizing damage, and rebuilding […]
Learn how to create a unified marketing approach by integrating various communication tools such as advertising, PR, direct marketing, and digital media. This course helps ensure […]
This course covers the steps involved in planning, executing, and managing advertising campaigns across different media channels. Learn how to define campaign objectives, allocate budgets, and […]
Dive into the world of SEO and learn how to optimize websites to rank higher in search engine results pages. This course covers both on-page and […]
Discover how to create effective email marketing campaigns that engage subscribers and drive conversions. This course covers email list building, segmentation, crafting compelling subject lines and […]
This course focuses on paid advertising platforms like Google Ads and Facebook Ads. Learn how to create targeted ads, optimize campaigns, and use these tools to […]
Explore the field of neuromarketing and how psychological insights can enhance marketing strategies. Learn about the brain’s response to marketing stimuli, how emotions influence buying behavior, […]
This course focuses on the legal framework for marketing within the European Union, including consumer protection laws, advertising standards, and data privacy regulations such as GDPR. […]
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