Courses
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This course teaches how to effectively manage communication during a crisis and protect a brand’s reputation. Learn strategies for addressing public concerns, minimizing damage, and rebuilding […]
Learn how to create a unified marketing approach by integrating various communication tools such as advertising, PR, direct marketing, and digital media. This course helps ensure […]
This course covers the steps involved in planning, executing, and managing advertising campaigns across different media channels. Learn how to define campaign objectives, allocate budgets, and […]
Dive into the world of SEO and learn how to optimize websites to rank higher in search engine results pages. This course covers both on-page and […]
Discover how to create effective email marketing campaigns that engage subscribers and drive conversions. This course covers email list building, segmentation, crafting compelling subject lines and […]
This course focuses on paid advertising platforms like Google Ads and Facebook Ads. Learn how to create targeted ads, optimize campaigns, and use these tools to […]
Explore the field of neuromarketing and how psychological insights can enhance marketing strategies. Learn about the brain’s response to marketing stimuli, how emotions influence buying behavior, […]
This course focuses on the legal framework for marketing within the European Union, including consumer protection laws, advertising standards, and data privacy regulations such as GDPR. […]
This course introduces the core principles of management and leadership, focusing on the roles and responsibilities of managers, leadership styles, and the skills required to manage […]
Learn how to develop and implement long-term strategies that align with business goals. This course covers tools for strategic analysis, planning, and decision-making to drive sustainable […]
Explore the foundational concepts of entrepreneurship, from idea generation to business planning. This course guides aspiring entrepreneurs through the stages of starting a business and turning […]
This course equips entrepreneurs with the financial knowledge needed to manage a business. Learn how to create financial plans, analyze financial statements, manage cash flow, and […]
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